Tag Archives | employer brand

5 campus recruitment lessons from PwC’s NextGen study

By on April 23, 2013 in Employer branding, Optimizing for Gen Y, What students want

At the end of last week, PwC released a comprehensive study on how millennials (those born between 1980 and 1995, for the purposes of the study – also known as Generation Y) view and impact the workplace. The firm says NextGen is the largest global generational study ever conducted, featuring the results of more than [...]

Read full story • Comments { 0 }

Social media for campus recruiting: #TEretail Retail Week Twitter chat

By on March 22, 2013 in Online, Optimizing for Gen Y, Social networks: Twitter

On Wednesday, TalentEgg hosted a Twitter chat about retail careers in the middle of our Retail Week, bringing employers and students together through a single hashtag: #TEretail 95 different Twitter accounts participated, generating more than 400 tweets with the #TEretail hashtag that reached 109,131 people, resulting in over 1.2 million impressions (source: TweetReach). With outcomes [...]

Read full story • Comments { 0 }

Next generation employer branding: Twitterviews

By on February 28, 2013 in Case studies, Employer branding, Online, Optimizing for Gen Y, Social networks: Twitter

Looking for an innovative way to stand out from the competition? A new trend that combines employer branding with a unique candidate experience could revolutionize the way you interact with students online. It’s called the Twitterview and, in its purest form, eliminates resumes and applicant tracking systems from the hiring equation altogether. A Dallas-based promotion [...]

Read full story • Comments { 1 }

360 poll: What is your biggest campus recruitment priority for the coming year?

By on February 25, 2013 in Employer branding, Online

Your vote is completely anonymous and the results will be revealed exclusively on Campus Recruitment 360 in a future post. What is your biggest campus recruitment priority for the coming year?( free polls) Thank you for voting!

Read full story • Comments { 0 }
Exploration, Connection, Decision: How Student Leaders Choose Where To Work

How student leaders choose where to work: Introduction

By on December 11, 2012 in On-campus, Online, What students want

If you asked many new grads how they chose which employer to start their careers with, they’d probably tell you that they waited until the last minute (i.e., April) and frantically applied to any employer that was hiring for roles they were somewhat qualified for. As we’ve discovered through our award-winning Student Voice initiative, which [...]

Read full story • Comments { 3 }

How to leverage Pinterest to support your employer brand

By on September 26, 2012 in Online, Social networks: Pinterest

You’ve heard the stats: Pinterest is the fastest-growing social network. Pinterest has over 20 million users. Pinterest drives more referral traffic than Google+, YouTube and LinkedIn combined. Pinterest is the 19th most popular website in Canada. So, is your company on Pinterest? While many companies have taken a “wait-and-see” stance rather than experimenting with the [...]

Read full story • Comments { 0 }

How to make the most of Twitter for campus recruitment: Part 2, Lists

By on August 7, 2012 in Online, Social networks: Twitter

In Part 1 of the How to make the most of Twitter for campus recruitment series, we outlined some basic and intermediate strategies to help campus recruiters better engage with students: Respond to all @ mentions as soon as possible Keep an eye on key search terms, such as your organization’s name Jump in and [...]

Read full story • Comments { 2 }

How to make the most of Twitter for campus recruitment: Part 1

By on July 24, 2012 in Online, Social networks: Twitter

I know what you’re thinking: it’s 2012 and haven’t we all heard enough over the last few years about why campus recruiters should be using Twitter? Probably. The problem is that it’s not just good enough to be on Twitter, and tweeting regularly may not be very effective either – it all depends on what you [...]

Read full story • Comments { 6 }

Conference recap: Survey Data From Over 400,000 Students Worldwide by Universum's Jonas Barck

By on May 29, 2012 in Awards and Conference

While TalentEgg’s Campus Recruitment Excellence Awards and Conference had a decidedly Canadian focus, Universum‘s Marketing Manager, Americas, Jonas Barck, brought a unique global perspective to the event. Follow @barck Follow @universum_eb He presented survey data from over 400,000 students worldwide to help employers understand what is most important to students in terms of employer brand [...]

Read full story • Comments { 0 }

Conference recap: Building A New Employer Brand From Scratch by Target's Isabelle Morin

By on May 22, 2012 in Awards and Conference

Imagine if, among all the other challenges you face as a campus recruiter, you also had to launch a brand new employer brand in Canada. Well, that’s exactly what Isabelle Morin and her team have been up against as Target prepares to open dozens of stores across the country in early 2013. At the 2012 [...]

Read full story • Comments { 0 }