About Cassandra Jowett

Cassandra Jowett is the Content Manager at TalentEgg. She is a recent graduate of the Ryerson University School of Journalism, earning a Bachelor of Journalism in 2009. Cassandra has also written and edited for The Globe and Mail, National Post, The Huffington Post, Canadian HR Reporter, t.o.night and Metro, and has been a contributing editor and writer for The Globe's Canadian University Report magazine for the last three years. Follow on Twitter. Connect on LinkedIn.

Author Archive | Cassandra Jowett

What students want: 4 elements of an engaging campus career website

By on May 23, 2013 in Awards and Conference, Campus career website, Employer branding, Online, What students want

Your campus career website is like the virtual front door to your organization and, like a home, it needs some serious curb appeal to get students and grads interested in what you’re selling: your career opportunities.

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Conference recap: International best practices in digital and online campus recruitment

By on May 22, 2013 in Awards and Conference, Campus career website, Employer branding, Online, Video

Bringing his extensive global experience back to Toronto, Tyler Turnbull shared his recommendations for best practices in digital and online campus recruitment, and also provided a few examples of incredible employer branding campaigns from The British Army and the Royal Bank of Scotland (RBS). Tweets, photos, videos and links from Tyler’s presentation embedded below: [View [...]

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2013 TalentEgg Campus Recruitment Awards: Finalists, best practices and winners

By on May 15, 2013 in Awards and Conference, What students want

On May 14, TalentEgg founder Lauren Friese revealed the winners of the 2013 TalentEgg National Campus Recruitment Excellence Awards to a few hundred campus recruiters, human resources professionals and career services staff during an awards ceremony held at the Arcadian Loft in downtown Toronto. She also shared some of the best practices for each of the [...]

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Top 10 tips for tweeting from your next campus recruitment conference

By on May 1, 2013 in Awards and Conference, Social networks: Twitter

Record numbers of campus recruiters have started actively using Twitter in 2013, both to reach students and new graduates, and to stay connected with other professionals, vendors, news and insights from within the campus recruitment industry. Many of you will also live tweet from a conference for the first time this year, perhaps at the [...]

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5 campus recruitment lessons from PwC’s NextGen study

By on April 23, 2013 in Employer branding, Optimizing for Gen Y, What students want

At the end of last week, PwC released a comprehensive study on how millennials (those born between 1980 and 1995, for the purposes of the study – also known as Generation Y) view and impact the workplace. The firm says NextGen is the largest global generational study ever conducted, featuring the results of more than [...]

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Top 7 reasons to attend the 2013 TalentEgg National Campus Recruitment Excellence Conference

By on April 9, 2013 in Awards and Conference, Recruitment industry events

The 2013 TalentEgg National Campus Recruitment Excellence Awards and Conference event takes place in a little over a month and we – along with many others – are starting to get very egg-cited. There is plenty more egg-citement in store for the big day, too. Not sure what to expect? Here are the Top 7 [...]

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The relationship between recruitment and retention at TD Business Banking

By on April 1, 2013 in Case studies, Job boards, On-campus, Online

Over the last four years, Nancy Moulday has recruited, hired and onboarded 600 new TD Business Banking associates, and boasts a retention rate that would make any campus recruiter green with envy: 98.6%.

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Conference preview: Freedom 55 Financial’s Gen Y-focused recruiting program

By on March 25, 2013 in Awards and Conference, Case studies, Employer branding, Online, Optimizing for Gen Y

As Canada’s demographics continue to shift, and more and more Baby Boomers retire, employers will be forced to compete for a much smaller, much younger talent pool – Generation Y. Although an aging workforce has historically been a problem in natural resource industries like mining and oil and gas, the issue is becoming more prevalent [...]

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Social media for campus recruiting: #TEretail Retail Week Twitter chat

By on March 22, 2013 in Online, Optimizing for Gen Y, Social networks: Twitter

On Wednesday, TalentEgg hosted a Twitter chat about retail careers in the middle of our Retail Week, bringing employers and students together through a single hashtag: #TEretail 95 different Twitter accounts participated, generating more than 400 tweets with the #TEretail hashtag that reached 109,131 people, resulting in over 1.2 million impressions (source: TweetReach). With outcomes [...]

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Social media for campus recruitment: 10 Twitter tips for tweeting effectively

By on March 6, 2013 in Online, Social networks: Twitter

Still new to Twitter? Reference this handy infographic to help you make the most of Twitter for campus recruitment. These top 10 tips for tweeting effectively could apply to anyone, but they are great rules of thumb to follow when you’re trying to get the hang of it quickly and with limited time to devote [...]

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